Clean Beauty Podcast Episode: Innovations become a reality in this world because of the determination and action of ambitious individuals. And, Cassandra McClure is at the heart of the improvements we are seeing toward beauty products becoming clean. She is an evangelist for good and won’t stop until all beauty is clean.
Our founder, Christie Kerner, sat down with Cassandra for an episode of her Clean Beauty Podcast to discuss how + why we created a mascara that is so very clean (and yet works so well!).
In this episode we hear the inside scoop on how such a clean mascara was created, and celebrate the fact that the Think Dirty App, who rates products on a scale of 0 to 10 for their level of “dirty” (0=clean, 10=dirty) rated our length + definition mascara formula a zero – the best score possible!
For context, the current best selling mascara products (Maybelline Great Lash® and L’Oreal Voluminous®) were rated at 8 and 9. Even a more modern mascara product, Thrive Causemetics’ Liquid Lash Extentions® mascara was rated at a 5. The level of clean we attained, the coveted Zero Dirty mark, is quite remarkable for a mascara.
About the Clean Beauty Podcast
The Clean Beauty Podcast has been leading the discussion around clean beauty since 2018. The host, Cassandra McClure, features beauty industry experts: founders, formulators, MD’s scientists, makeup artists, and entrepreneurs who are contributing to the success of the clean beauty movement from all around the globe.
Listen to the Clean Beauty Podcast on any platform you love!