In the U.S., we spend over $600 million on mascara every year. But do you know what’s inside of those little plastic tubes?
For those who love to wear makeup, mascara is a must-have. It can darken, lengthen, and curl your lashes, making our eyes pop. But the tubes floating around your favorite beauty store aren’t always made of the best ingredients. In fact, the ingredient list of most is downright scary.
The natural beauty industry is growing more and more every year. In one year alone, the market grew by around 200%. If you’re like most women, mascara is a staple of your beauty-routine, but we often neglect to check the ingredient list of this beauty-routine-basic.
When it comes to ingredients, not all mascara is created equal. Many of the mascaras found on grocery store shelves (and at department store counters) contain harsh chemicals, colors and packaging. Some of the most offensive mascara formulas even contain known harmful ingredients like mercury and formaldehyde (gasp!). Gross, right?
Thankfully, these days, savvy women can opt for a more natural mascara that uses safe, skin-loving and ethical ingredients. Let’s look at the benefits of switching up your beauty routine to include natural mascara.
1. PROTECT THE BEES
Beeswax is in many mascara formulas. While beeswax IS a natural ingredient (a natural byproduct from honey production) did you know it is essential to feeding bee babies and is the “glue” that holds beehives together? When beeswax is harvested from beehives, it can damage the hive structure and, in turn, the lifecycle of the bees who live there. Simply put, bees must have beeswax to survive. How dare we take it?!
But there’s good news. You can do your part to protect the bees by choosing a natural mascara that uses candelilla wax instead of beeswax. This cruelty-free, sustainable, ethical and vegan wax is derived from the euphorbia cerifera plant. The best part? You won’t miss the beeswax at all and you can feel good about protecting the bees every time you wear mascara. The bees win, the earth wins AND you win.
2. KEEP LASHES SUPPLE WITH NATURAL
Squalane oil is a wonderful, naturally-derived ingredient that you won’t find in most mainstream mascara formulations. Squalane oil actually comes from olives (yum) and is a highly stable ingredient that is also super moisturizing. When this gentle oil is added to mascara, it helps to keep lashes soft, supple and healthy. When you choose unnatural mascara formulations, the chemicals typically cause lashes to dry out, become brittle and prone to breakage. So go with a natural mascara and see how lovely your lashes look (and feel!).
3. HELP ANIMALS EVERYWHERE
We don’t know about you, but we adore animals. Did you know that MANY well-known beauty brands still test on animals (we’re not naming any names but you can find them on Peta’s website)? When you go with a natural mascara, always be sure you choose one that’s also cruelty-free like The Best Little Mascara Ever which is also vegan, gluten free, paraben free, beeswax free and paraffin free!
4. KEEP PETROLEUM OUT OF YOUR EYES
Petroleum (which is what motor oil is made from) contains 1,4-Dioxane, which both the World Health Organizaiton and Environmental Protection Agency have listed as a probable carcinogen.
Why on earth would you want this anywhere near your eyes?
This ingredient hides in many mascaras and other cosmetics under the names xylene, toluene, petrolatum, and liquid paraffin. Always check labels on your mascara and makeup and choose those that are free from petroleum products and by-products.
SWITCH TO NATURAL MASCARA TODAY
Natural mascara does what all the drug store and department store brands do without the harsh additives and without testing on animals. It’s also far more gentle on lashes and can even improve lashes over time thanks to moisturizing ingredients.
After learning all of these benefits of natural mascaras, don’t you want to switch? If you haven’t tried it before, now’s a perfect time to try one out and add it to your daily makeup routine.
Want a natural mascara that defines and lengthens, stays on all day (even during exercise), and is easy to remove, too? Check out our Clean Cosmetics Trio and find a mascara you can feel great about today!